The KOF series have alot of various ways of movement, such as both dash and running function, small jump, normal jump and super jump, evade rolls back and forward, for example. You can also cancel special moves into super moves, guard break, deadlock etc.
The posterboys are Kyo, Iori and K’ (pronounced K-dash). Ash was a posterboy for a series of games as well, but he’s not in KOFXIV.
And though Mai and Athena are popular, they’re not really postergirls.