It can go either way. If people see through the F2P label and realize that the free version is actually just a demo and KI is a B2P game with microtransactions, people might get angry. On the other hand, you can get most costumes for free just by playing the character. The price doesn’t bother me much personally, you can get almost all gameplay content for $60.
MS have already undermined the success of the game on PC by making it a W10 store exclusive, I doubt the price issues will do much damage.
Though it would be prudent to have some sort of sale going on, at least for the first two seasons.
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