I’d expect a mix of mostly known MCU Marvel characters to move units and make non-comic-nerds comfortable with their purchase, combined with a few obscure characters, most likely with the intention of setting up said characters for a cinematic or TV debut, or maybe just to draw people into an existing or new comic series. They’d be remiss not to treat this kind of mashup game as a marketing brochure for the ■■■■ they’re doing.
I’m actually still not really comfortable with these. I think being a multiplatform franchise sets an expectation among fans that they can make their purchasing decisions and go out and buy a console with the expectation that the latest games in said franchise won’t ■■■■ them over by going exclusive to the other box. I guess it might be the case that some of these games would’ve been canned, or not even made it into production in the first place if not for backing from a console vendor, but I don’t think it’s as clean-cut as that – they might find another publisher, that console vendor money might flow into something original, the game might just be shelved for a while until financing is found, etc – and I don’t think the exclusivity is good for the sales or long-term health of the product or franchise.
In practice I don’t think it’s worked out particularly well for either game. SFV needs every sale it can get in the state it’s currently in, and if the dodgy incomplete figures we get are to be believed, RotTR flopped on Xbox One then flopped on PS4 despite very solid support and promotional efforts.
fwiw I think the SFV situation is worse than the Tomb Raider situation. I might be biased because I don’t have a PS4, I don’t like how the schism created by SFV’s exclusivity affected KI, and I don’t care too much about TR in general, but at least with RotTR if I had a PS4 I could wait a year, or go out and get access to a 'Bone for the 30 hours it takes to beat it and then totally forget it exists again like the typical 30-hour action adventure. SFV asks for a long-term commitment to a console and subscription service that I may not have (and in this case I don’t have) since learning a fighting game requires extensive lab time and actual human opponents. If I happen to be really into SFV and also really into KI (or competitive Gears or Halo or something, and also couldn’t spend $1500+ on a PC) then I’m paying two subscriptions because Capcom apparently couldn’t keep their books balanced without Sony stepping in.
But anyway, on topic I think people don’t care about 3 months of exclusivity, especially in this case where people are probably just relieved that they are going to get the game on their machine at all.