It actually does have a meaning and not for what everyone assumes to think.
BelieveInKeits is actually something I created to kind of ease everyone’s concerns about KI right now. People just haven’t liked the direction of S3 and given up hope and we’ve seen many players feel this way and post there concerns on Twitter and/or drop the game all together. The hashtag is more of a way to bring the spirits up of the community and let them know to don’t give up hope and trust that the developers are listening and they will make the game better not worse. Change is coming and hopefully people like the changes.