Killer Instinct in Facebook trending

Did anyone else get this in their FB? Is this tailored to each individual? or is the same for everyone?
Great exposure for the game if everyone is seeing it!

FYI this is what it said:

“Killer Instinct: Latest Patch Adds Gargos as Playable Character in Fighting Game”

Anyways just thought that was pretty cool.

Facebook ads are tailored to each user, odds are the site picked up on your searches and adjusted accordingly.