I chose Glacius initially because I liked his unique ability to combo at a distance, because at the time that was unheard of. I also love love love his retro. 
Over time I just started gravitated towards him. Canāt really say what it is about him that speaks to meā¦he just does.
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In my case AND as for me here: ALL OF THE ABOVE 
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I chose Cinder because he was the fire guy. I waited ever since the game was announced for him to come back. I honestly didnāt care about what his playstyle would be like at the time.